Content strategy – creativity

Content_strategy_creativity

Having a deep knowledge of distribution channels allows us to create coherent content and, most importantly, content that works.

With the movie F**king Amazing, Lorenzo Musiu (MD of Impolite) became one of the first PMDs in Europe. PMD (Project Marketing and Distribution) is the art of treating a movie as a real brand, working on distribution from day 0.

Thinking about a distribution plan in order to design and produce amazing content is our Rule No. 2.

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